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~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Welt
Consumer behaviour
44
Advertising effects
42
Werbewirkung
42
Advertising
24
Werbung
24
Belgien
21
Belgium
21
Brand management
16
Markenführung
16
Brand image
14
Markenimage
14
Product Placement
13
Product placement
13
Internet marketing
12
Online-Marketing
12
Viral marketing
10
Virales Marketing
10
Fernsehwerbung
9
Television advertising
9
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Automotive market
5
Brand placement
5
Children
5
Kfz-Markt
5
Kinder
5
Online reviews
5
Social Web
5
Social web
5
Target group
5
Zielgruppe
5
Bibliometrics
4
Bibliometrie
4
Brand extension
4
Computerspiel
4
Emotion
4
Markentransfer
4
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Book / Working Paper
1
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Article in journal
Government document
Hochschulschrift
Aufsatz in Zeitschrift
45
Aufsatz im Buch
6
Book section
6
Conference paper
2
Konferenzbeitrag
2
Language
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English
Author
All
Pelsmacker, Patrick de
Han, Heesup
116
Eichengreen, Barry
96
Mattila, Anna S.
95
Gupta, Rangan
79
Lusk, Jayson L.
73
Lee, Chien-chiang
71
Phau, Ian
70
Khare, Arpita
68
Demirgüç-Kunt, Asli
65
Bouri, Elie
64
Dreher, Axel
64
Dwivedi, Yogesh Kumar
62
Apergēs, Nikolaos
61
Lucey, Brian M.
61
Nayga, Rodolfo M.
61
Anderson, Kym
60
Hammoudeh, Shawkat
60
Loureiro, Sandra Maria Correia
60
Grewal, Dhruv
59
Jang, Soocheong
59
Aizenman, Joshua
58
Paul, Justin
58
Goel, Rajeev K.
56
Hoekman, Bernard M.
55
Septianto, Felix
55
Rose, Andrew
52
Belk, Russell W.
51
Haan, Jakob de
51
Tiwari, Aviral Kumar
51
Hassan, M. Kabir
50
Laroche, Michel
49
Ko, Eunju
48
Bagozzi, Richard P.
47
Egger, Peter
47
Beck, Thorsten
46
Kim, Jungkeun
45
Bordo, Michael D.
44
Levine, Ross
44
Moshirian, Fariborz
44
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International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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Source
All
ECONIS (ZBW)
45
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1
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10
of
45
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
7
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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