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~language:"eng"
~person:"Pfeffermann, Nicole"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Pfeffermann, Nicole
Adeola, Ogechi
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Strategies and communications for innovations : an integrative management view for companies and networks
4
Strategy and communication for innovation
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ECONIS (ZBW)
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Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 241-269)
.
2013
Persistent link: https://www.econbiz.de/10010246333
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2
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
3
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
4
The linkage between strategy and communication for innovation
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 185-192)
.
2011
Persistent link: https://www.econbiz.de/10008987465
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5
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
6
Communication of innovation : marketing, diffusion, and frameworks
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 97-104)
.
2011
Persistent link: https://www.econbiz.de/10008987605
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