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~language:"eng"
~person:"Prashar, Sanjeev"
~subject:"E-commerce"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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E-commerce
Konsumentenverhalten
Consumer behaviour
34
India
13
Indien
13
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
10
Online-Handel
10
Emotion
9
Advertising effects
5
Internet marketing
5
Market segmentation
5
Marktsegmentierung
5
Online-Marketing
5
Werbewirkung
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Cluster analysis
4
Clusteranalyse
4
Dienstleistungsqualität
4
Einkaufszentrum
4
Electronic Commerce
4
Markenführung
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
Relationship marketing
4
Service quality
4
Shopping center
4
Social Web
4
Social web
4
Website
4
Advertising
3
Arbeitszufriedenheit
3
Brand
3
Celebrity endorsement
3
Celebrity-Werbung
3
Factor analysis
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Article
34
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Article in journal
Aufsatz in Zeitschrift
34
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English
Author
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Prashar, Sanjeev
Han, Heesup
115
Mattila, Anna S.
101
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
64
Grewal, Dhruv
62
Nayga, Rodolfo M.
62
Septianto, Felix
62
Jang, Soocheong
57
Paul, Justin
57
Belk, Russell W.
56
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Thaichon, Park
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Rana, Nripendra P.
40
Verhoef, Peter C.
40
Vrontis, Demetris
40
Das, Gopal
39
Kim, Seongseop
38
Ko, Yong Jae
38
Rajagopal
38
Law, Chun Hung Roberts
37
Park, Jungkun
37
Wong, IpKin Anthony
37
Lim, Weng Marc
36
Walsh, Gianfranco
36
Wu, Luorong
36
Bijmolt, Tammo H. A.
35
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Asian Academy of Management journal : AAMJ
5
Decision
3
International journal of Indian culture and business management
2
International journal of business information systems : IJBIS
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Benchmarking : an international journal
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
34
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34
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1
Influence of shoppers' attitude and satisfaction with smart-gadgets on intention to provide reviews : moderating role of fear of technological advances
Vijay, T. Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
International journal of business information systems : …
45
(
2024
)
3
,
pp. 324-342
Persistent link: https://www.econbiz.de/10015061796
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
4
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
5
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
8
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
9
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
10
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
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