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~language:"eng"
~person:"Reijmersdal, Eva A. van"
~person:"Rutz, Oliver J."
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Internet marketing
20
Online-Marketing
20
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Advertising
7
Werbung
6
Children
4
Kinder
4
advertising
4
Bayes-Statistik
3
Bayesian inference
3
Computerspiel
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Search engine
3
Suchmaschine
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Target group
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Video game
3
Zielgruppe
3
Brand image
2
Brand management
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Electronic Commerce
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Markenführung
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Markenimage
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Online retailing
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Online-Handel
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Social web
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Viral marketing
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Virales Marketing
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advergames
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Absatz
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Reijmersdal, Eva A. van
Rutz, Oliver J.
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Karjaluoto, Heikki
14
Ko, Eunju
14
Okazaki, Shintaro
14
Pelsmacker, Patrick de
14
Fesenmaier, Daniel R.
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Ahuja, Vandana
12
Grewal, Dhruv
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Hauser, John R.
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Designing and communicating experience
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
20
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1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther
;
Reijmersdal, Eva A. van
;
Goot, …
- In:
Designing and communicating experience
,
(pp. 273-287)
.
2021
Persistent link: https://www.econbiz.de/10012648321
Saved in:
3
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
4
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
8
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
9
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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