//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Ross, Stephen"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Fans
Football
13
Fußball
13
Sportmarketing
13
Sports marketing
13
Professional sports
11
Profisport
11
Sport organization
9
Sportorganisation
9
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
7
Brand image
5
Markenimage
5
Brand
4
Sponsoring
4
Sponsorship
4
Sport
4
Sports
4
Ball game
3
Ballsport
3
Beziehungsmarketing
3
Brand equity
3
Markenartikel
3
Relationship marketing
3
football
3
Basketball
2
Lovemarks
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Sport event
2
Sportveranstaltung
2
brand knowledge
2
commitment
2
fans
2
football clubs
2
football fans
2
purchase intention
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Ross, Stephen
Vrontis, Demetris
Kunkel, Thilo
12
Biscaia, Rui
10
Heere, Bob
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Funk, Daniel C.
7
Ballouli, Khalid
6
Ko, Yong Jae
6
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
McDonald, Heath
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Dickson, Geoff
3
Filo, Kevin
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Simmons, Jason M.
3
Thrassou, Alkis
3
Yoshida, Masayuki
3
Zhang, James J.
3
Agyemang, Kwame J. A.
2
Ahn, Taesoo
2
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sport management review
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
4
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->