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~language:"eng"
~person:"Saarijärvi, Hannu"
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Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Customer data
3
Kundendaten
2
Reverse use of customer data
2
Service logic
2
Service-Dominant Logic
2
Service-dominant logic
2
customer data
2
Abfallvermeidung
1
Betriebliche Wertschöpfung
1
Business model
1
Customer relationship management
1
Data protection
1
Datenschutz
1
Einzelhandel
1
Food
1
Food consumption
1
Food retailing
1
Food trade
1
Geschäftsmodell
1
Lebensmittel
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
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Lebensmittelkonsum
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Retail trade
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Service-based business model
1
Value creation
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Waste prevention
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food waste
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grocery retailing
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service-dominant logic
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transformative consumer research
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well-being
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Saarijärvi, Hannu
Sapi, Geza
9
Baye, Irina
8
Hasnas, Irina
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Suleymanova, Irina
4
Baker, Scott R.
3
Baugh, Brian
3
Berg, Kristi
3
Fader, Peter
3
Klein, Deanna
3
Kleindienst, Dominikus
3
Kuusela, Hannu
3
Laussel, Didier
3
Plangger, Kirk
3
Resende, Joana
3
Baker, Scott
2
Banasiewicz, Andrew D.
2
Becker, Jan U.
2
Bellis, Emanuel de
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Choe, Chongwoo
2
Cong, Jiajia
2
Dyché, Jill
2
Eggensperger, Jim
2
Einhorn, Martin
2
Friedrich, Ina
2
Garratt, Rod
2
Girard, John P.
2
Goldfarb, Avi
2
Hemann, Chuck
2
Herrmann, Andreas
2
Jentzsch, Nicola
2
Jerath, Kinshuk
2
Kihn, Martin
2
Krider, Robert E.
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International journal of consumer studies
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
Examining consumer food waste through grocery retailers'
customer
data
: segments and practical implications
Närvänen, Elina
;
Mesiranta, Nina
;
Saarijärvi, Hannu
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10014325939
Saved in:
2
Unlocking the transformative potential of
customer
data
in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
3
Reverse use of
customer
data
: implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
4
Customer relationship management : the evolving role of
customer
data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
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