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~language:"eng"
~person:"Ulaga, Wolfgang"
~subject:"Deutschland"
~subject:"Marketing management"
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Deutschland
Marketing management
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
12
Supplier relationship management
12
Bundling strategy
9
Leistungsbündel
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5
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5
Customer value
4
Kundenwert
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Marketingmanagement
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Unternehmensdienstleistung
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Consumer behaviour
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Ulaga, Wolfgang
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
5
Grewal, Rajdeep
4
Homburg, Christian
4
Lilien, Gary L.
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Valla, Jean-Paul
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Blankson, Charles
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Guo, Chiquan
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Keränen, Joona
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Lim, Weng Marc
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Ngo, Liem Viet
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O'Cass, Aron
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Parvinen, Petri
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Turnbull, Peter W.
3
Tzempelikos, Nektarios
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Ulkuniemi, Pauliina
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Yan, Ruiliang
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Albers, Sönke
2
Andersen, Poul Houman
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Anees-ur-Rehman, Muhammad
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Elg, Ulf
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Falkenreck, Christine
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
3
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
4
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
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