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~language:"eng"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mobile communications"
~type_genre:"Article in journal"
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Konsumentenverhalten
Mobile communications
Beziehungsmarketing
35
Consumer behaviour
35
Relationship marketing
35
Customer satisfaction
13
Kundenzufriedenheit
13
Einzelhandel
11
Retail trade
11
Distribution channel
10
Marketing management
10
Marketingmanagement
10
Vertriebsweg
10
Customer value
9
E-commerce
9
Electronic Commerce
9
Kundenwert
9
Dienstleistungsqualität
8
Service quality
8
Brand management
7
Internet marketing
7
Markenführung
7
Netherlands
7
Niederlande
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Kundenbindungsprogramm
6
Loyalty program
6
Data protection
5
Datenschutz
5
Digitalisierung
5
Digitization
5
Marketing
5
Mobilkommunikation
5
Retailing
5
Customer relationship management
4
Direct marketing
4
Direktmarketing
4
Firm performance
4
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Article
37
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Article in journal
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37
Arbeitspapier
7
Working Paper
7
Graue Literatur
3
Non-commercial literature
3
Aufsatz im Buch
1
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English
German
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Verhoef, Peter C.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
51
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Kim, Seongseop
39
Park, Jungkun
39
Thaichon, Park
39
Vrontis, Demetris
39
Rajagopal
38
Ko, Yong Jae
37
Rana, Nripendra P.
37
Hyun, Sunghyup Sean
36
Jebarajakirthy, Charles
36
Law, Chun Hung Roberts
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Moschis, George P.
35
Bruwer, Johan
34
Dens, Nathalie
34
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Universia business review : UBR
1
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ECONIS (ZBW)
37
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1
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10
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37
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date (oldest first)
1
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
2
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
5
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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