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~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Ballsport"
~subject:"Beziehungsmarketing"
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Ballsport
Beziehungsmarketing
Football
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8
Sport organization
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8
Professional sports
7
Profisport
7
Sportmarketing
7
Sports marketing
7
Consumer behaviour
4
Konsumentenverhalten
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Ball game
3
Brand management
3
Markenführung
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football
3
Basketball
2
Brand
2
Brand image
2
Fans
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Lovemarks
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Markenimage
2
Marketing management
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Marketingmanagement
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Relationship marketing
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planning
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value
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Attachment
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Betriebliche Finanzwirtschaft
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Branding
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Club
1
Commitment
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Vrontis, Demetris
Drayer, Joris
6
Shapiro, Stephen L.
4
Shuv-Ami, Avichai
4
Sommers, Paul M.
4
Berri, David J.
3
Coleman, B. J.
3
Groothuis, Peter Andrew
3
Hanssen, F. Andrew
3
Kim, Yu Kyoum
3
Kunkel, Thilo
3
Meehan, James W.
3
Naraine, Michael L.
3
Soebbing, Brian P.
3
Thrassou, Alkis
3
Weimar, Daniel
3
Winchester, Niven
3
Amanpreet Singh
2
Anagnostopoulos, Christos
2
Annamalai, Balamurugan
2
Baker, Thomas A., III.
2
Baskerville, Rachel F.
2
Behnam, Mohsen
2
Biscaia, Rui
2
Brandes, Leif
2
Cardazzi, Alexander
2
Carlson, Jamie
2
Cebula, Richard J.
2
Cho, Heetae
2
Depken, Craig A.
2
Duquette, Christopher M.
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Eghbali, Sahand
2
Funk, Daniel C.
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Havard, Cody T.
2
Heere, Bob
2
Hill, Brad
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Hill, James Richard
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Holthoff, Lisa Carola
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Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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