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~language:"eng"
~source:"econis"
~type_genre:"Commentary"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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1994-2009
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1
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1
IDEA Consult & SPI
1
Infoteam Sales Process Consulting
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Institut für Marktberatung <Tokio>
1
International Data Corporation <New York, NY>
1
Nesta
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Technopolis Group
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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2
AIM Research working paper series
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Marketing-mix strategies - distribution strategy and pricing strategy
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Schriftenreihe Logistik der Technischen Universität Berlin
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The impact of theory on representations of the consumer and the marketing organisation
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Think act beyond mainstream
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ECONIS (ZBW)
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Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
2
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
3
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
4
Analysis of the impact of customer experience management among B2B companies in the construction industry : MBA Master's Thesis
Hasan, Sarim Mehtab
-
2022
Persistent link: https://www.econbiz.de/10014380165
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5
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
6
From free-to-fee in B2B : how to move free industrial services into for-fee offerings
Grohmann, Marcella Maria
-
2021
Persistent link: https://www.econbiz.de/10013439961
Saved in:
7
COVID-19 and the transmission of shocks through domestic supply chains
McCann, Fergal
;
Myers, Samantha
-
2020
Persistent link: https://www.econbiz.de/10012219383
Saved in:
8
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
9
Advanced technologies for industry : B2B platforms : monitoring B2B industrial digital platforms in Europe
International Data Corporation <New York, NY>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012250599
Saved in:
10
Data-driven decision making across disciplines
Moozhipurath, Rahul Kalippurayil
-
2021
Persistent link: https://www.econbiz.de/10012618867
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