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~subject:"Advertising"
~subject:"Theorie"
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Consumer behaviour
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Anderson, Simon P.
27
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
23
Septianto, Felix
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20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
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18
Hruschka, Harald
18
Inderst, Roman
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Moraga-González, José Luis
17
Peitz, Martin
17
Matsushima, Noriaki
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15
Dellaert, Benedict G. C.
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Eisend, Martin
15
Samuelson, Larry
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Herweg, Fabian
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Palma, André de
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Nevo, Aviv
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12
Chen, Yongmin
12
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Dahlén, Micael
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Ikeda, Shinsuke
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Jiang, Baojun
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Kaplan, Greg
12
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12
Karle, Heiko
12
Rudanko, Leena
12
Taylor, Charles Raymond
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Springer Fachmedien Wiesbaden
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Deutschland / Bundeswehr / Universität Hamburg
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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European Marketing Academy
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International Telecommunications Society
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Maastricht Research School of Economics of Technology and Organizations
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Robert Schuman Centre for Advanced Studies
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1
American Enterprise Institute for Public Policy Research
1
American association of Advertising Agencies
1
Association for Consumer Research
1
Association of National Advertisers
1
Avrim Lazar and Associates
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
109
NBER working paper series
99
Journal of marketing communications
96
Working paper / National Bureau of Economic Research, Inc.
93
Journal of retailing and consumer services
89
NBER Working Paper
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Discussion paper / Centre for Economic Policy Research
73
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
61
Economics letters
59
Journal of economic psychology : research in economic psychology and behavioral economics
57
International journal of industrial organization
56
European journal of operational research : EJOR
55
Journal of economic behavior & organization : JEBO
53
Psychology & marketing
49
CESifo working papers
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : innovations in planning and applied research
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of promotion management : JPM
45
Journal of marketing research : JMR
42
The American economic review
41
Marketing letters : a journal of research in marketing
40
European journal of marketing : EJM
38
International journal of internet marketing and advertising : IJIMA
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
38
Discussion paper / Tinbergen Institute
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Discussion papers / CEPR
34
Journal of economics
33
Discussion paper
32
Operations research
32
Working paper
32
Applied economics
31
Journal of marketing
29
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
8
EconStor
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1
Household behaviour under rationing
FitzGerald, John D.
;
Kenny, Sean
;
Cermeño, Alexandra L.
- In:
National Institute economic review : journal of the …
263
(
2023
),
pp. 6-26
Persistent link: https://www.econbiz.de/10014438248
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2
Theories of delinquency and deviance applied to consumption
McGregor, Sue L. T.
- In:
Australasian accounting business and finance journal : AABF
16
(
2022
)
3
,
pp. 95-107
Persistent link: https://www.econbiz.de/10013503410
Saved in:
3
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
4
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
5
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
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6
Polarized expectations, polarized consumption
Kamdar, Rupal
;
Ray, Walker
-
2024
Persistent link: https://www.econbiz.de/10014475144
Saved in:
7
Behavioral multi-lever decision-making : a study of consumer return policy, price, and inventory decisions
Oh, Han Kyul
;
Abdulla, Huseyn
;
Oliva, Rogelio
- In:
Journal of operations management
70
(
2024
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10014475606
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8
Strategic use of product delays to shape word-of-mouth communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
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9
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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10
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
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