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~language:"eng"
~subject:"Advertising effects"
~subject:"Institutional economics"
~subject:"Produktgestaltung"
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Advertising effects
Institutional economics
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Nijssen, E. J.
7
Lentz, Patrick
2
Arbouw, Arthur R.
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Douglas, Susan P.
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Frambach, Rudolf T.
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Hillebrand, Bas
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Lieshout, K.
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Loon, Saskia A. C. van
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Nijholt, Jurriaan J.
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ECONIS (ZBW)
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Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
Saved in:
2
First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
3
Exploring CRM effectiveness : an institutional theory perspective
Hillebrand, Bas
;
Nijholt, Jurriaan J.
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 592-608
Persistent link: https://www.econbiz.de/10009297193
Saved in:
4
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
5
The role of market research companies in the new product development process
Nijssen, E. J.
;
Frambach, Rudolf T.
;
Loon, Saskia A. C. van
-
1996
Persistent link: https://www.econbiz.de/10000952471
Saved in:
6
Awareness, use and effectiveness of models and methods for new product development
Nijssen, E. J.
;
Lieshout, K.
-
1994
Persistent link: https://www.econbiz.de/10000901332
Saved in:
7
Accelerating new product development : an empirical test of a hierarchy of implementation
Nijssen, E. J.
;
Arbouw, Arthur R.
;
Commandeur, Harry R.
-
1994
Persistent link: https://www.econbiz.de/10000889978
Saved in:
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