//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Australia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Australia
Wirtschaftspsychologie
1,380
Economic psychology
1,268
Werbepsychologie
750
Psychology of advertising
718
Konsumentenverhalten
450
Consumer behaviour
448
Theorie
423
Theory
423
Behavioral economics
387
Verhaltensökonomik
387
Werbewirkung
322
Advertising effects
317
Psychologie
306
Psychology
266
Werbung
236
Advertising
218
USA
153
Persönlichkeitspsychologie
149
Personality psychology
148
United States
147
Experiment
121
Arbeitspsychologie
114
Organizational psychology
112
Emotion
110
Cognition
82
Kognition
82
Anlageverhalten
73
Behavioural finance
72
Economics
69
Zufriedenheit
69
Markenführung
68
Satisfaction
68
Brand management
67
Markenimage
67
Wirtschaftsphilosophie
67
Wirtschaftswissenschaft
67
Sozialpsychologie
66
Brand image
65
Philosophy of economics
64
Rationalität
62
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
Author
All
Bailey, Janis
1
Cornwell, T. Bettina
1
Danaher, Peter J.
1
Lord, Kenneth R.
1
Marchegiani, Christopher
1
McAlister, Anna R.
1
McAtee, Di
1
Phau, Ian
1
Putrevu, Sanjay
1
Raghavan, Rohan
1
Roberts, John H.
1
Roberts, Ken
1
more ...
less ...
Published in...
All
International employment relations review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
2
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
3
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
4
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
5
Another way of telling : the use of visual methods in research
Bailey, Janis
;
McAtee, Di
- In:
International employment relations review
9
(
2003
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10001898922
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->