//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Relationship marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
9
Selling
3
Verkauf
3
Business network
2
Business process management
2
Business-to-business
2
Marketing management
2
Marketingmanagement
2
Prozessmanagement
2
Sales process
2
Social network
2
Social relations
2
Soziale Beziehungen
2
Soziales Netzwerk
2
Unternehmensnetzwerk
2
Arbeitszufriedenheit
1
B2B
1
B2B relationship
1
Beschaffung
1
Boundary function
1
Brand image
1
Business case
1
Business relationships
1
Business services
1
Business to business relationships
1
Business-to-business relationships
1
Buyer lock-in
1
Buyer-seller relationship
1
China
1
Commitment
1
Confidence
1
Control
1
Controlling
1
Customer defection
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Conference paper
Article in journal
668
Aufsatz in Zeitschrift
668
Aufsatz im Buch
45
Book section
45
Case study
13
Fallstudie
13
Konferenzbeitrag
10
Graue Literatur
9
Hochschulschrift
9
Non-commercial literature
9
Arbeitspapier
7
Working Paper
7
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
4
Thesis
4
Guidebook
2
Ratgeber
2
Reprint
2
Festschrift
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
Author
All
Naudé, Peter
2
Abosag, Ibrahim
1
Borg, Susanne Wiatr
1
Fleming, Deirdre
1
Grönroos, Christian
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Human, Gert
1
Immonen, Mika
1
Kelliher, Felicity
1
La Rocca, Antonella
1
Leach, Mark P.
1
Liu, Annie H.
1
Lynch, Patrick
1
Moscatelli, Paolo
1
Perna, Andrea
1
Pynnönen, Mikko
1
Retno, S. L.
1
Shim, Hyeon-sook
1
Snehota, Ivan
1
Sung, Hyung-suk
1
Viio, Paul
1
Young, Louise
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
1
Journal of purchasing and supply management
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
2
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
3
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
4
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
5
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
6
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
7
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
8
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
9
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
10
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->