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~language:"eng"
~subject:"Consumer behaviour"
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Search: subject_exact:"Promotional materials"
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Consumer behaviour
Werbemittel
97
Promotional materials
91
USA
21
United States
21
Werbung
16
Advertising
14
Theorie
12
Theory
12
Sales promotion
10
Verkaufsförderung
10
Konsumentenverhalten
9
Einzelhandel
7
Retail trade
6
Werbeplanung
6
Internet marketing
5
Marketing
5
Online-Marketing
5
Psychology of advertising
5
Werbepsychologie
5
Advertising effects
4
Advertising planning
4
Arzneimittel
4
Brand image
4
Markenimage
4
Pharmaceuticals
4
Preismanagement
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Pricing strategy
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Werbewirkung
4
Consumer motivation
3
Kaufmotiv
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Marketing management
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Marketingmanagement
3
Pharmaceutical industry
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Pharmaindustrie
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Rabatt
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Rebate
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promotional materials
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Belk, Russell W.
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1
Khouja, Moutaz
1
Konrad, Kai A.
1
Lee, Myung-soo
1
Lin, Meng-Hsien
1
Nordfält, Jens
1
Palazon, Mariola
1
Pan, Jingming
1
Pongweni, Alec J.
1
Ratchford, Brian Thomas
1
Simon, Françoise
1
Torres-Baumgarten, Gladys
1
Tse, David K.
1
Vaccaro, Valerie L.
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Yucetepe, Veysel
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Zhou, Jing
1
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Journal of retailing and consumer services
2
"Issues in development" seminar series
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international business and economics : JIBE
1
Journal of retailing
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Psychology & marketing
1
Research in consumer behavior
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ECONIS (ZBW)
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1
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
2
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
3
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
4
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
5
Improving the attention-capturing ability of special displays with the combination effect and the design effect
Nordfält, Jens
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 169-173
Persistent link: https://www.econbiz.de/10009158893
Saved in:
6
The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment
Vaccaro, Valerie L.
;
Yucetepe, Veysel
; …
- In:
Journal of international business and economics : JIBE
9
(
2009
)
4
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003928277
Saved in:
7
Opinion leaders, influence activities and leadership rents
Konrad, Kai A.
-
2003
Persistent link: https://www.econbiz.de/10002013794
Saved in:
8
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K.
- In:
Journal of consumer research : JCR ; an …
15
(
1989
)
4
,
pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
Saved in:
9
The language of advertising and its socio- cultural implications for the consumer
Pongweni, Alec J.
-
1983
Persistent link: https://www.econbiz.de/10000717463
Saved in:
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