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~language:"eng"
~subject:"Fernsehwerbung"
~subject:"Werbung"
~type_genre:"Thesis"
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1
An economic analysis of media markets
Greiner, Tanja
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2012
Persistent link: https://www.econbiz.de/10009528797
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2
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
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2005
Persistent link: https://www.econbiz.de/10003952907
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3
Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C.
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2005
Persistent link: https://www.econbiz.de/10003953842
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4
The rhetorical strategies of Danish TV advertising : a study of the first fidteen years with special emphasis on genre and irony
Andersen, Lars Pynt
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2004
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1. udg.
Persistent link: https://www.econbiz.de/10002161303
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5
Good for me or for us? : a comparative content analysis of individualist and collectivist values and orientations in global and local television advertising in China
Zhang, Yuan
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2004
Persistent link: https://www.econbiz.de/10003946488
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6
Essays in the economics of obesity
Rashad, Inas
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2004
Persistent link: https://www.econbiz.de/10003383775
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7
Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas
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2003
Persistent link: https://www.econbiz.de/10003564800
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8
Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel
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2002
Persistent link: https://www.econbiz.de/10001697832
Saved in:
9
Essays on Menger in the neoclassical tradition
Kjar, Scott A.
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2002
Persistent link: https://www.econbiz.de/10003779976
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