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~subject:"Hochschule"
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ECONIS (ZBW)
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1
The effect of SMS nudges on higher education performance
Brandt, Alicia
;
Oskorouchi, Hamid R.
;
Sousa-Poza, Alfonso
- In:
Empirical economics : a quarterly journal of the …
66
(
2024
)
5
,
pp. 2311-2334
Persistent link: https://www.econbiz.de/10014520172
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2
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
3
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
4
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
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5
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
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6
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
7
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
8
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
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9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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10
Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
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