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~language:"eng"
~subject:"Nonprofit-Marketing"
~type_genre:"Aufsatz im Buch"
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Nonprofit-Marketing
Nonprofit marketing
100
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22
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17
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17
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Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
The Routledge companion to nonprofit marketing
10
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
The Routledge companion to contemporary brand management
3
Contemporary research in e-branding
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Incorporating business models and strategies into social entrepreneurship
2
Managing technology to meet your mission : a strategic guide for nonprofit leaders
2
Public relations in the nonprofit sector : theory and practice
2
The development of marketing theory and its philosophical underpinnings
2
21st century business practices : the evolving trends in India
1
A - Cu
1
A handbook of corporate governance and social responsibility
1
Brands with a conscience : how to build a successful and responsible brand
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary issues and economic problems
1
Cultural studies and anti-consumerism : a critical encounter
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Emerging trends in business : an interdisciplinary approach
1
Fundamentals of marketing research ; Vol. 3
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on managerial solutions in non-profit organizations
1
Handbuch Kompetenzmanagement : durch Kompetenz nachhaltig Werte schaffen ; Festschrift für Prof. Dr. Dr. h. c. mult. Norbert Thom zum 60. Geburtstag
1
Higher education management and development : compendium for managers
1
Innovations in services marketing and management : strategies for emerging economies
1
Key debates and contemporary issues in nonprofit marketing
1
Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing of tourism experiences
1
Nature of the new firm : beyond the boundaries of organisations and institutions
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Public and nonprofit marketing
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Strategic corporate communication in the digital age
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ECONIS (ZBW)
100
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1
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
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2
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
3
Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
Saved in:
4
Specificity of the roles of contemporary students - in the light of secondary sources analysis and students' opinions
Hall, Hanna
;
Słupi´nska, Kamila
- In:
Contemporary issues and economic problems
,
(pp. 55-64)
.
2018
Persistent link: https://www.econbiz.de/10011972441
Saved in:
5
Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit
;
Kumar, Rohit Vishal
;
Dutta, Anindya
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 136-152)
.
2018
Persistent link: https://www.econbiz.de/10011764699
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6
Marketing approach for non-profit organizations
Ayyildiz, Hasan
;
Akmermer, Bilgen
;
Akyüz, Ahmet Mutlu
- In:
Handbook of research on managerial solutions in …
,
(pp. 156-181)
.
2017
Persistent link: https://www.econbiz.de/10011565061
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7
Cause-related marketing
Değermen Erenkol, H. Anıl
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 77-90)
.
2017
Persistent link: https://www.econbiz.de/10011887955
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8
Marketing for social entrepreneurship
Chiweshe, Nigel
- In:
Incorporating business models and strategies into …
,
(pp. 131-144)
.
2016
Persistent link: https://www.econbiz.de/10011349786
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9
Marketing in social ventures
Derera, Evelyn
;
Shayamunda, Cynthia
- In:
Incorporating business models and strategies into …
,
(pp. 113-130)
.
2016
Persistent link: https://www.econbiz.de/10011349787
Saved in:
10
Marketing for nonprofit organisations
Sargeant, Adrian
;
MacQuillin, Ian
- In:
The marketing book
,
(pp. 533-554)
.
2016
Persistent link: https://www.econbiz.de/10011471714
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