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~language:"eng"
~subject:"Online-Marketing"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Online-Marketing
Online retailing
732
Online-Handel
732
Consumer behaviour
241
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241
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232
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232
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86
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83
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83
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
E-marketing ; Vol. 2
2
E-retailing challenges and opportunities in the global marketplace
2
Enhancing knowledge development in marketing ; Vol. 21
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing in a digital world
2
Marketing in the cyber era : strategies and emerging trends
2
The Wiley Blackwell handbook of the psychology of the Internet at work
2
Transforming organizations through flexible systems management
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in electronic marketing
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
China-focused cases : selected winners of the CEIBS global case contest
1
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
1
Contemporary challenges in social science management : skills gaps and shortages in the labour market
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Digital entrepreneurship : interfaces between digital technologies and entrepreneurship
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Driving traffic and customer activity through affiliate marketing
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing ; Vol. 1
1
E-marketing ; Vol. 3
1
Economic growth in the European Union : analyzing SME and investment policies
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Ethical issues in e-business : models and frameworks
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
HRM and marketing orientation in the new era
1
Handbook of research on advanced data mining techniques and applications for business intelligence
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on customer engagement
1
Handbook of research on digital transformation management and tools
1
Handbook of research on effective marketing in contemporary globalism
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ECONIS (ZBW)
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Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
3
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
4
Challenges and opportunities for the social commerce : the MO case
Meireles, Ana Cristina Correia
;
Lima, Ana Maria
; …
- In:
Management and marketing for improved retail …
,
(pp. 262-302)
.
2023
Persistent link: https://www.econbiz.de/10014366106
Saved in:
5
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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6
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
7
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
9
Digital trends in education : marketing of the online teaching
Gerhardtl, Trevor
;
Laitakari, Anu
;
Rice, Michael
; …
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 425-466)
.
2022
Persistent link: https://www.econbiz.de/10013282656
Saved in:
10
Evaluative framework for digital competitiveness
Semerádová, Tereza
;
Weinlich, Petr
;
Švermová, Pavla
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 27-55)
.
2022
Persistent link: https://www.econbiz.de/10013343546
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