//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television production"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Film production
73
Filmproduktion
73
USA
20
United States
20
Film industry
15
Filmwirtschaft
15
Welt
8
World
8
Fernsehen
7
Fernsehprogramm
7
Television
7
Television programme
7
Business network
6
Großbritannien
6
South Korea
6
Südkorea
6
United Kingdom
6
Unternehmensnetzwerk
6
Creative industries
5
Deutschland
5
Germany
5
Kreativsektor
5
Media usage
5
Mediennutzung
5
Project management
5
Projektmanagement
5
Advertising effects
4
Broadcasting policy
4
Consumer behaviour
4
Creativity
4
Fernsehsender
4
Film policy
4
Filmpolitik
4
Konsumentenverhalten
4
Kreativität
4
Rundfunkpolitik
4
Social Web
4
Social web
4
Television industry
4
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
English
Author
All
Agarwal, P. K.
1
Cauberghe, Verolien
1
Faseur, Tine
1
Gupta, Swati
1
Huang, Jinsong
1
Hudders, Liselot
1
Kumar, Pradeep
1
Liu, Xi
1
Martí-Parreño, José
1
Panic, Katarina
1
Ruiz Mafe, Carla
1
Scribner, Lisa L.
1
Su, Song
1
Tyagi, A. K.
1
Zhou, Liuning
1
more ...
less ...
Published in...
All
Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of management & transformation : ... annual edition
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
2
User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
Saved in:
3
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
Saved in:
4
Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.
;
Kumar, Pradeep
;
Tyagi, A. K.
;
Gupta, Swati
- In:
International journal of management & transformation : …
6
(
2012
)
1/2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10009775195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->