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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Customer-centric marketing strategies : tools for building organizational performance
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Handbook of research on customer engagement
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Handbook of research on customer equity in marketing
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Customer engagement : contemporary issues and challenges
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How to succeed in the digital age : strategies from 17 top managers
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Consumer-brand relationships : theory and practice
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Handbook of relationship marketing
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Insights, innovation, and analytics for optimal customer engagement
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Client centricity : relationship management in banking
9
Company and customer relations
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Customer-centric knowledge management : concepts and applications
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Handbook of research on retailer-consumer relationship development
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Strong brands, strong relationships
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The Oxford handbook of strategic sales and sales management
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Commodity Marketing : Strategies, Concepts, and Cases
7
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Service quality and management
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The journal of business & industrial marketing
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Customer engagement marketing
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Developing digital marketing : relationship perspectives
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Managing consumer services : factory or theater?
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Marketing in the new global order : challenges and opportunities
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The Routledge handbook of service research insights and ideas
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Transforming relationship marketing : strategies and business models in the digital age
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Consumer brand relationships : meaning, measuring, managing
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Customer relationship management in electronic markets
5
Handbook of brand relationships
5
Handbook of research on technology applications for effective customer engagement
5
ICTs, citizens and governance : after the hype!
5
Measuring consumer behavior in hospitality for enhanced decision making
5
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
5
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Evaluating match of firm and customer resources to maximize value
Kuzgun, Ebru
;
Asugman, Gulden
- In:
Promoting value creation through organizational …
,
(pp. 68-89)
.
2024
Persistent link: https://www.econbiz.de/10014470685
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3
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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5
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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Enhancing customer trust and loyalty in the Pakistani food delivery sector through AI-driven blockchain supply chain
Inshal, Muhammad
;
Ul Haq, Mirza Amin
;
Akhtar, Pervaiz
- In:
Achieving secure and transparent supply chains with …
,
(pp. 160-188)
.
2024
Persistent link: https://www.econbiz.de/10014487980
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The influence of the adoption of electronic customer relationship management on quality of relation
Tebourbi, Sameh
;
Khemakhem, Romdhane
- In:
Digital business and optimizing operating strategies
,
(pp. 222-238)
.
2024
Persistent link: https://www.econbiz.de/10014485543
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Revolutionizing customer service and experience : the impact of artificial intelligence
Rana, Richa
;
Hatibaruah, Pratibha Das
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 253-275)
.
2024
Persistent link: https://www.econbiz.de/10014465952
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9
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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10
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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