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Customer Data
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Price Discrimination
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customer data
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Sapi, Geza
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RePEc
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Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst
-
2006
Persistent link: https://www.econbiz.de/10004920230
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12
Who owns the customer? Who owns the data?
MacDonald, Keith
;
Mark Dynes, Mark Dynes
- In:
Journal of Financial Transformation
11
(
2004
),
pp. 96-99
organizations are already encountering CRM fatigue as they struggle to successfully use
customer
data
to deepen relationships and …
Persistent link: https://www.econbiz.de/10008479438
Saved in:
13
Direct and database marketing
MacCorkell, Graeme
-
1997
Persistent link: https://www.econbiz.de/10004321925
Saved in:
14
Mégabases : le marketing du toucher-juste
Pointillart, Hervé
;
Xardel, Dominique
-
1996
Persistent link: https://www.econbiz.de/10004320641
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15
CIS, customer information system : Konzeption und Aufbau eines Kunden-Informations-Systems anhand eines Fallbeispieles
Stromeyer, Markus
-
1990
Persistent link: https://www.econbiz.de/10004107099
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16
Die Kundendateiverwaltung : [Entscheidungshilfe für Kauf u. Einsatz von Personal-Computern u. Zubehör ; mit d. eingabefertigen Kundendateiverwaltungs-Programm]
1984
Persistent link: https://www.econbiz.de/10004789741
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