//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
~person:"Gupta, Suraksha"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
44
Markenführung
43
Markenartikel
17
Brand
15
Brand image
14
Markenimage
14
Markenpolitik
12
Marketing management
10
Consumer behaviour
9
Konsumentenverhalten
9
Corporate reputation
6
Firmenimage
6
Brand architecture
5
Markenarchitektur
5
Beziehungsmarketing
4
Innovation
4
Relationship marketing
4
Brand extension
3
Branding
3
Competitive strategy
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Innovation management
3
Innovationsmanagement
3
Management
3
Markentransfer
3
USA
3
Wettbewerb
3
Wettbewerbsstrategie
3
Brand value
2
Competition
2
Complexity theory
2
Corporate culture
2
Customer integration
2
Distribution
2
Einzelhandel
2
Emerging economies
2
Globalization
2
Innovation adoption
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
10
Author
All
Aaker, David A.
Gupta, Suraksha
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Burmann, Christoph
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Eisingerich, Andreas B
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
more ...
less ...
Published in...
All
Journal of business research : JBR
2
California management review
1
Corporate reputation review : an international journal
1
International studies of management and organization
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
3
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
4
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
5
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
6
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
9
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->