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~person:"Aarikka-Stenroos, Leena"
~person:"Ivens, Björn Sven"
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Kundenwert
Relationship marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Betriebliche Wertschöpfung
3
Customer value
3
Value creation
3
Benutzerschnittstelle
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Business-to-Business-Marketing
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Aarikka-Stenroos, Leena
Ivens, Björn Sven
Kleinaltenkamp, Michael
15
Svensson, Göran
11
Keränen, Joona
10
Terho, Harri
9
Kowalkowski, Christian
8
Kumar, V.
7
La Rocca, Antonella
7
Schmitz, Christian
7
Ulaga, Wolfgang
7
Grewal, Rajdeep
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
5
Eggert, Andreas
5
Itani, Omar S.
5
Krafft, Manfred
5
Schwepker, Charles H. <Jr.>
5
Agnihotri, Raj
4
Bolton, Ruth N.
4
Burton, Jamie
4
Bush, Alan J.
4
Cova, Bernard
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Griffin, Abbie
4
Hinterhuber, Andreas
4
Homburg, Christian
4
Hutt, Michael D.
4
Jalkala, Anne
4
Nyadzayo, Munyaradzi W.
4
Rajala, Risto
4
Rodriguez, Michael
4
Salonen, Anna
4
Snehota, Ivan
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Walker, Beth A.
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
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ECONIS (ZBW)
7
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
3
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
4
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
5
Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael
;
Ivens, Björn Sven
;
Shan, Jialu
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
Saved in:
6
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
7
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
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