//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aarikka-Stenroos, Leena"
~person:"Terho, Harri"
~subject:"Kundenwert"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenwert
Relationship marketing
B-to-B-Marketing
17
Business-to-business marketing
17
Selling
10
Verkauf
10
Beziehungsmarketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Customer value
6
Salespeople
6
Verkaufspersonal
6
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
4
Value creation
4
B2B
3
Consumer behaviour
3
Konsumentenverhalten
3
Sales
3
Beschaffung
2
Customer journey
2
Internet marketing
2
MOA framework
2
Measurement development
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Portfolio selection
2
Portfolio-Management
2
Procurement
2
Social Web
2
Social media
2
Social selling
2
Social web
2
Value-based selling
2
Absatz
1
Activities
1
Argumentation
1
Artificial intelligence
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Aarikka-Stenroos, Leena
Terho, Harri
Kleinaltenkamp, Michael
15
Svensson, Göran
11
Keränen, Joona
10
Kowalkowski, Christian
8
Kumar, V.
7
La Rocca, Antonella
7
Schmitz, Christian
7
Ulaga, Wolfgang
7
Grewal, Rajdeep
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
5
Eggert, Andreas
5
Itani, Omar S.
5
Krafft, Manfred
5
Schwepker, Charles H. <Jr.>
5
Agnihotri, Raj
4
Bolton, Ruth N.
4
Burton, Jamie
4
Bush, Alan J.
4
Cova, Bernard
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Griffin, Abbie
4
Hinterhuber, Andreas
4
Homburg, Christian
4
Hutt, Michael D.
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Nyadzayo, Munyaradzi W.
4
Rajala, Risto
4
Rodriguez, Michael
4
Salonen, Anna
4
Snehota, Ivan
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Walker, Beth A.
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
3
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
4
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
5
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
6
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
7
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
8
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
10
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->