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~person:"Aarikka-Stenroos, Leena"
~person:"Visentin, Marco"
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Kundenwert
Relationship marketing
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
B2B
2
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Consumer behaviour
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Customer value
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E-commerce
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Value creation
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Activities
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Argumentation
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Artificial intelligence
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B2B service relationships
1
Bekleidungsindustrie
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Beschaffung
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Business network
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Business start-up
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Buyer-customer relationship
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Buying behaviour
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Capital goods industry
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Complexity theory
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Aarikka-Stenroos, Leena
Visentin, Marco
Kleinaltenkamp, Michael
15
Svensson, Göran
11
Keränen, Joona
10
Terho, Harri
9
Kowalkowski, Christian
8
Kumar, V.
7
La Rocca, Antonella
7
Schmitz, Christian
7
Ulaga, Wolfgang
7
Grewal, Rajdeep
6
Naudé, Peter
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Andersen, Poul Houman
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Casidy, Riza
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Eggert, Andreas
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Itani, Omar S.
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Krafft, Manfred
5
Schwepker, Charles H. <Jr.>
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Agnihotri, Raj
4
Bolton, Ruth N.
4
Burton, Jamie
4
Bush, Alan J.
4
Cova, Bernard
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Griffin, Abbie
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Hinterhuber, Andreas
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Homburg, Christian
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Hutt, Michael D.
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Ivens, Björn Sven
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Jalkala, Anne
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Nyadzayo, Munyaradzi W.
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Rajala, Risto
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Rodriguez, Michael
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Salonen, Anna
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Snehota, Ivan
4
Tarasi, Crina O.
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Ulkuniemi, Pauliina
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Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
1
Source
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ECONIS (ZBW)
7
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1
Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Scarpi, Daniele
;
Raggiotto, Francesco
;
Visentin, Marco
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 200-210
Persistent link: https://www.econbiz.de/10013494020
Saved in:
2
Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco
;
Tuan, Annamaria
;
Prestini, Stefano
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
Saved in:
3
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
4
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
5
Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara
;
Visentin, Marco
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011609397
Saved in:
6
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
7
Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Visentin, Marco
;
Scarpi, Daniele
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10009683358
Saved in:
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