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~person:"Aarikka-Stenroos, Leena"
~subject:"Kundenwert"
~subject:"Relationship marketing"
~subject:"Supplier relationship management"
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Kundenwert
Relationship marketing
Supplier relationship management
B-to-B-Marketing
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Lieferantenmanagement
4
Betriebliche Wertschöpfung
2
Beziehungsmarketing
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Aarikka-Stenroos, Leena
Kleinaltenkamp, Michael
23
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
13
Ulaga, Wolfgang
13
Johnston, Wesley J.
12
Keränen, Joona
11
Kumar, V.
10
Sharma, Arun
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La Rocca, Antonella
9
Sharma, Piyush
9
Terho, Harri
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Agnihotri, Raj
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Casidy, Riza
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Corsaro, Daniela
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Grewal, Rajdeep
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Hinterhuber, Andreas
8
Homburg, Christian
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Høgevold, Nils M.
8
Jacob, Frank
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Mora Cortez, Roberto
8
Rodríguez, Rocío
8
Schmitz, Christian
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Sridhar, Shrihari
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Brennan, Ross
7
Henneberg, Stephan
7
Mohan, Mayoor
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Rangarajan, Deva
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Snehota, Ivan
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Backhaus, Klaus
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Christodoulides, George
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Cova, Bernard
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Griffin, Abbie
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Høgevold, Nils
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Itani, Omar S.
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Jalkala, Anne
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Krafft, Manfred
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Lindgreen, Adam
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Mittal, Vikas
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
2
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
3
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
4
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
5
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
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