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~person:"Abeysekera, Indra"
~person:"Balmer, John M. T."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
43
Firmenimage
43
Corporate culture
25
Unternehmenskultur
25
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Marketing management
14
Marketingmanagement
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11
Öffentlichkeitsarbeit
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6
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Corporate Social Responsibility
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Abeysekera, Indra
Balmer, John M. T.
Melewar, T. C.
48
Schwaiger, Manfred
31
Foroudi, Pantea
25
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
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Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Swoboda, Bernhard
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Newburry, William
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Tomczak, Torsten
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Abratt, Russell
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Barnett, Michael L.
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Davies, Gary
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Dowling, Grahame R.
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Gardberg, Naomi A.
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Helm, Sabrina
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Podnar, Klement
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Wæraas, Arild
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Esch, Franz-Rudolf
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Ordoñez, Guillermo
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Sarstedt, Marko
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Raithel, Sascha
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Foroudi, Mohammad Mahdi
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Foundations of corporate heritage
3
Journal of business research : JBR
3
Studies in managerial and financial accounting
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Working paper series / Bradford University School of Management
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Brand culture
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California management review
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Facets of corporate identity, communication, and reputation
1
International studies of management and organization
1
Journal of marketing management : MM
1
Journal of risk and financial management : JRFM
1
Pacific accounting review
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Routledge interpretive marketing research
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Studies in Managerial and Financial Accounting Series
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ECONIS (ZBW)
43
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11
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
12
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
13
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
14
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
15
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
16
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
17
Corporate social responsibility reporting quality, board characteristics and corporate social reputation : evidence from China
Lu, Yingjun
;
Abeysekera, Indra
;
Cortese, Corinne
- In:
Pacific accounting review
27
(
2015
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10010532563
Saved in:
18
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
19
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
20
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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