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~person:"Adeola, Ogechi"
~person:"Gupta, Suraksha"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
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Adeola, Ogechi
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Corporate reputation review : an international journal
1
New frontiers in hospitality and tourism management in Africa
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert
;
Renner, Anne
;
Kosiba, John Paul B.
; …
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 89-106)
.
2021
Persistent link: https://www.econbiz.de/10012612835
Saved in:
2
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
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