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~person:"Afanas'jev, Mykola V."
~person:"Aloini, Davide"
~person:"Behl, Abhishek"
~source:"econis"
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Search: subject:"Conceptual Model"
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Conceptual model
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Marketing management
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Marketingmanagement
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Advertising
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Bibliometrics
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Bibliometrie
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COVID-19
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Conceptual Model
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Consumer attitude
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ERP system
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Elaboration likelihood model
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Enterprise Resource Planning
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Afanas'jev, Mykola V.
Aloini, Davide
Behl, Abhishek
Roy, Subhadip
6
Jain, Varsha
4
Anggadwita, Grisna
2
Cho, Heetae
2
Ghosh, Deviprasad
2
Jayawardena, Nirma Sadamali
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Liu, Weihua
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Abrao, Ana Gloria
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Alaiwi, Zeed K.
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Alcântara, Rosane Lucia Chicarelli
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Aldianto, Leo
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Alexeev, Vadim
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Amjad Khalili
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Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
4
Framing ERP success from an information systems failure perspective : a measurement endeavor
Zerbino, Pierluigi
;
Aloini, Davide
;
Dulmin, Riccardo
; …
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10011675520
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