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~person:"Afaq, Zahra"
~person:"Morrin, Maureen"
~person:"Pfeffermann, Nicole"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
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Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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