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~person:"Agarwal, Monika"
~person:"Patterson, Anthony"
~person:"Yang, Xianyi"
~type_genre:"Aufsatz in Zeitschrift"
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A retrospective overview of Journal of Enterprising Communities : people and places in the Global Economy from 2007 to 2021 using abibliometric analysis
Chhabra, Meghna
;
Dana, Leo Paul
;
Ramadani, Veland
; …
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
6
,
pp. 1033-1059
Persistent link: https://www.econbiz.de/10014327270
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2
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
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3
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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