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~person:"Aghdaie, Fathollah Amiri"
~person:"Trott, Paul"
~subject:"Verpackung"
~type_genre:"Aufsatz in Zeitschrift"
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Verpackung
Packaging
5
Consumer behaviour
3
Konsumentenverhalten
3
New product development
3
Product design
3
Produktentwicklung
3
Produktgestaltung
3
Innovation
2
Innovation management
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Innovationsmanagement
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Absorptive capacity
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FMCG
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Großbritannien
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Kansei engineering
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Lebensqualität
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Marketing management
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Marketingmanagement
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Packaged foods sector
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Packaging innovation
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Quality of life
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Schweden
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Sweden
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USA
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United Kingdom
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appealing and legible logo
1
chocolate
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colour
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competitive advantage
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consumer impression
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consumer vulnerability
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Aufsatz in Zeitschrift
Article in journal
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English
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Aghdaie, Fathollah Amiri
Trott, Paul
Kauppinen-Räisänen, Hannele
5
Celhay, Franck
3
Deng, Xiaoyan
3
Hellström, Daniel
3
Lockshin, Larry
3
Simms, Chris
3
Wansink, Brian
3
Zhang, Dan
3
Beer, Hanli de
2
Bihler, Jürgen
2
Bosman, Magdalena
2
Chandon, Pierre
2
Clement, Jesper
2
Durif, Fabien
2
Flanderka, Fritz
2
Friege, Henning
2
García-Arca, Jesús
2
Grefermann, Klaus
2
Grundke, Günter
2
Hecht, Dieter
2
Hudnurkar, Manoj
2
Kempen, Elizabeth
2
Khan, Huda
2
Kowalska, Agnieszka
2
Krishna, Aradhna
2
Lee, Richard
2
Lefebvre, Sarah
2
Lunardo, Renaud
2
Luomala, Harri T.
2
Martos-Partal, Mercedes
2
Nilsson, Fredrik
2
Orlowski, Marissa
2
Orth, Ulrich R.
2
Prado-Prado, J. Carlos
2
Pålsson, Henrik
2
Rompay, Thomas J. L. van
2
Röck, Werner
2
Schenkel, Werner
2
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European journal of marketing
1
European journal of marketing : EJM
1
International journal of procurement management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
5
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1
Packaging-integrated-products : capturing new opportunities in the front end of product development
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2391-2418
Persistent link: https://www.econbiz.de/10013457356
Saved in:
2
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
3
Investigating the impact of packaging innovation on market share : the case of Isfahan Refah chain store
Aghdaie, Fathollah Amiri
;
Renani, Effat Sadat Mahboobi
- In:
International journal of procurement management
10
(
2017
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10011846807
Saved in:
4
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
5
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
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