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~person:"Agnihotri, Raj"
~person:"Grönroos, Christian"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
51
Salespeople
30
Verkaufspersonal
30
Lieferantenmanagement
25
Supplier relationship management
25
Marketingmanagement
23
Marketing management
22
Selling
22
Verkauf
22
Marketing
17
Social Web
16
Social web
16
B-to-B-Marketing
14
Business-to-business marketing
14
Dienstleistungsmarketing
14
Services marketing
14
Betriebliche Wertschöpfung
12
Marketing theory
12
Marketingtheorie
12
Value creation
12
Dienstleistung
8
Customer satisfaction
7
Dienstleistungssektor
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Sales performance
7
Customer integration
6
Kundenintegration
6
Management
6
Performance measurement
6
Performance-Messung
6
Sales
6
Social media
6
Arbeitsleistung
5
Beziehungsmanagement
5
Communication
5
Consumer behaviour
5
Customer value
5
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Undetermined
21
Free
3
Type of publication
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Article
44
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
6
Book section
6
Reprint
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
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Collection of articles written by one author
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Language
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English
51
Author
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Agnihotri, Raj
Grönroos, Christian
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Institution
All
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
4
Meddelanden från Svenska Handelshögskolan
4
The journal of personal selling & sales management : JPSSM
3
The journal of services marketing
3
The marketing review
3
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Decision sciences
1
European journal of marketing
1
Handbook of relationship marketing
1
Journal of business logistics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Source
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ECONIS (ZBW)
51
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51
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Sales technology research : a review and future research agenda
Agnihotri, Raj
;
Chaker, Nawar N.
;
Dugan, Riley
;
Galvan, …
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 307-335
Persistent link: https://www.econbiz.de/10014447833
Saved in:
3
Collaborative communication between sales and logistics and its impact on business process effectiveness : a theoretical approach
Gabler, Colin B.
;
Agnihotri, Raj
;
Moberg, Chris R.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 242-253
Persistent link: https://www.econbiz.de/10010463616
Saved in:
4
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
5
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
6
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
7
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
8
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
9
Social media and customer relationship
management
technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
10
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
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