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~person:"Agnihotri, Raj"
~person:"Kayser, Maike"
~person:"Popp, Bastian"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
7
customer loyalty
7
Relationship marketing
6
Social web
4
customer satisfaction
4
Kundenzufriedenheit
3
Partial Least Squares (PLS)
3
riding schools
3
Brand communities
2
Brand management
2
Consumer behaviour
2
Customer integration
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
Internet marketing
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Konsumentenverhalten
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Kundenbindung
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Kundenintegration
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Markenführung
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Online-Marketing
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Social capital
2
Sozialkapital
2
Virales Marketing
2
B-to-B-Marketing
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Betriebliche Wertschöpfung
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Brand
1
Brand image
1
Branded communities
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Branding, co-creation
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Business-to-business marketing
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Competitive analysis
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Consumer-brand identification
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Customer value
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Deutschland
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Agnihotri, Raj
Kayser, Maike
Popp, Bastian
Ozuem, Wilson
5
Aguilar-Illescas, Rocio
2
Anaya-Sánchez, Rafael
2
Bowen, Gordon
2
Confente, Ilenia
2
Daugherty, Patricia J.
2
Martínez-López, Francisco J.
2
Molinillo, Sebastián
2
Simon, Carina
2
Woratschek, Herbert
2
Adam, Nawal Abdalla
1
Adeola, Ogechi
1
Aiyub, Asheefa Shaheen
1
Anber Abraheem Shlash Mohammad
1
Ansarin, Madina
1
Arora, Mehak
1
Ashkani, Mahdi
1
Attar, Razaz Waheeb
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Ayodele, Adeola A.
1
Balci, Gökcay
1
Bannour, Karim-Patrick
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Ben-Shaul, Michal
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Benioff, Marc R.
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Berezan, Orie
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Brodie, Roderick J.
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Brunetti, Federico
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Cetto, Alexandra Verena
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Chae, Heeju
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Decision sciences
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Journal of business logistics
1
Journal of retailing and consumer services
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Sport management review
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ECONIS (ZBW)
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj
;
Mani, Sudha
;
Chaker, Nawar N.
; …
- In:
Decision sciences
53
(
2022
)
1
,
pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
Saved in:
3
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
4
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
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