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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Kumar, V."
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
24
Business-to-business marketing
24
Beziehungsmarketing
6
Business-to-Business-Marketing
6
Investitionsgütermarketing
6
Relationship marketing
6
Salespeople
6
Verkaufspersonal
6
Lieferantenmanagement
5
Performance measurement
5
Performance-Messung
5
Supplier relationship management
5
Customer value
4
Kundenwert
4
Brand image
3
Markenimage
3
Anforderungsprofil
2
Brand management
2
Contingency theory
2
Kontingenztheorie
2
Leistungsentgelt
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Occupational profile
2
Outsourcing
2
Performance pay
2
Allocation
1
Allokation
1
Arbeitsleistung
1
Außendienst
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
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Ahearne, Michael
Godefroid, Peter
Kumar, V.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Schmitz, Christian
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Modernes Marketing für Studium und Praxis
4
Handbook of business-to-business marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
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21
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
22
Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael
;
Kothandaraman, Prabakar
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10003865272
Saved in:
23
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
24
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
25
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
26
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001768515
Saved in:
27
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004783534
Saved in:
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