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~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"O'Cass, Aron"
~subject:"Erfolgsfaktor"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Erfolgsfaktor
Markenimage
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Customer value
4
Kundenwert
4
Performance measurement
4
Performance-Messung
4
Salespeople
4
Verkaufspersonal
4
Dienstleistungssektor
3
Firm performance
3
Service industry
3
Unternehmenserfolg
3
Australia
2
Australien
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Cambodia
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kambodscha
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Leistungsentgelt
2
Nachhaltige Entwicklung
2
Performance pay
2
Selling
2
Service quality
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Article in journal
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English
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Ahearne, Michael
Kumar, V.
O'Cass, Aron
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Adamson, Brent
2
Anees-ur-Rehman, Muhammad
2
Bengtsson, Maria
2
Brown, Brian
2
Casidy, Riza
2
D'Alessandro, Steven
2
De Chernatony, Leslie
2
Dixon, Matthew
2
Edwards, John
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Glynn, Mark S.
2
Guo, Chiquan
2
Jiang, Yanxin
2
Johnson, Michael
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Miles, Morgan P.
2
Pitt, Leyland F.
2
Rollins, Minna
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Siahtiri, Vida
2
Sichtmann, Christina
2
Toman, Nicholas
2
Ulaga, Wolfgang
2
Wieseke, Jan
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Ahmad, Fayez
1
Alavi, Sascha
1
Allison, Lee
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
1
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ECONIS (ZBW)
6
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1
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
5
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
6
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
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