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~person:"Ahearne, Michael"
~person:"Kumar, V."
~subject:"Business-to-business channels"
~subject:"Markenimage"
~subject:"Verkaufspersonal"
~type:"article"
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Business-to-business channels
Markenimage
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B-to-B-Marketing
17
Business-to-business marketing
17
Beziehungsmarketing
5
Relationship marketing
5
Salespeople
5
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4
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4
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4
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4
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Ahearne, Michael
Kumar, V.
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Schmitz, Christian
8
Agnihotri, Raj
6
Christodoulides, George
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Terho, Harri
5
Adamson, Brent
4
Alavi, Sascha
4
Biedenbach, Galina
4
Bush, Alan J.
4
Dingus, Rebecca
4
Dixon, Matthew
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Lilien, Gary L.
4
Pitt, Leyland F.
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Brown, Brian P.
3
Corsaro, Daniela
3
Echchakoui, Saïd
3
Ewing, Michael
3
Friend, Scott B.
3
Glynn, Mark S.
3
Good, Megan C.
3
Habel, Johannes
3
Hughes, Douglas E.
3
Krush, Michael T.
3
Lam, Son K.
3
Leigh, Thomas W.
3
Lussier, Bruno
3
Maggioni, Isabella
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Mohan, Mayoor
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Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
3
Was Vertriebler wirklich motiviert
Steenburgh, Thomas J.
;
Ahearne, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 34-41
Persistent link: https://www.econbiz.de/10009581524
Saved in:
4
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
5
Sales force performance : a typology and future research priorities
Ahearne, Michael
;
Lam, Son K.
- In:
Handbook of business-to-business marketing
,
(pp. 496-520)
.
2012
Persistent link: https://www.econbiz.de/10009500124
Saved in:
6
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
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