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~person:"Ahlert, Dieter"
~person:"Barsky, Robert B."
~person:"Fornari, Daniele"
~subject:"Store brand"
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Store brand
Handelsmarke
18
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10
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10
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7
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7
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6
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6
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5
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Ahlert, Dieter
Barsky, Robert B.
Fornari, Daniele
Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Diallo, Mbaye Fall
11
Martos-Partal, Mercedes
11
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11
Ailawadi, Kusum L.
10
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10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
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9
Rubio Benito, Natalia
9
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8
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8
Wolf, Annett
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7
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7
Cuneo, Andres
6
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6
Fink, Carsten
6
Fornari, Edoardo
6
González-Benito, Óscar
6
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6
Herstein, Ram
6
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6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
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6
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6
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Journal of retailing and consumer services
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
18
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1
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
Saved in:
3
I nuovi equilibri competitivi tra le marche negli assortimenti commerciali
Fornari, Daniele
;
Grandi, Sebastiano
;
Fornari, Edoardo
; …
- In:
Sviluppo, sostenibilità e competitività delle aziende …
,
(pp. 249-267)
.
2017
Persistent link: https://www.econbiz.de/10011780395
Saved in:
4
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
5
The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
Saved in:
6
Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Fornari, Edoardo
;
Grandi, Sebastiano
;
Fornari, Daniele
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 541-554
Persistent link: https://www.econbiz.de/10009492158
Saved in:
7
Solution Selling für Handelsmarken im deutschen Einzelhandel
Ahlert, Dieter
;
Berentzen, Johannes
-
2010
Persistent link: https://www.econbiz.de/10008656395
Saved in:
8
What can the price gap between branded and private label products tell us about markups?
Barsky, Robert B.
;
Bergen, Mark
;
Dutta, Shantanu
;
Levy, …
-
2001
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001675730
Saved in:
9
Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 3-29)
.
2006
Persistent link: https://www.econbiz.de/10003334185
Saved in:
10
Das Markenverständnis des brandsboard
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 7-10)
.
2005
Persistent link: https://www.econbiz.de/10003323979
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