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~person:"Ahn, Jiseon"
~person:"Alhidari, Abdullah M."
~person:"Brodie, Roderick J."
~subject:"Brand image"
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Brand image
Customer value
11
Kundenwert
11
Beziehungsmarketing
8
Relationship marketing
8
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Value creation
5
Brand management
4
Markenführung
4
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2
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perceived value
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Brand loyalty
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CAPM
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Catering
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Ahn, Jiseon
Alhidari, Abdullah M.
Brodie, Roderick J.
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Wang, Shuman
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Gil Saura, Irene
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Kibos, Kiprop Eric
2
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2
Kim, Sang Jin
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Ko, Eunju
2
Langat, Kipkirui Daniel
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Perdue, Richard R.
2
Rajagopal, Dr
2
Romero, Jaime
2
Shin, Hakseung
2
Stahl, Florian
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Stokburger, Gregor
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Tharik, Mohamed
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Vera, Jorge
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Yagüe Guillén, María Jésus
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Yuan, Chunlin
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Abu Bakar Sade
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Afiff, Adi
1
Aiello, Gaetano
1
Al-Wugayan, Adel A. A.
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Allaway, Arthur W.
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Almeshal, Soad A.
1
Ambuli, T. V.
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Ambuli, V.
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Amegbe, Hayford
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Business-to-business brand management : theory, research and executive case study exercises
1
Journal of food products marketing
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing
1
Marketing theory : a student text
1
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ECONIS (ZBW)
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1
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
2
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Brand equity and the value of marketing assets
Brodie, Roderick J.
;
Glynn, Mark S.
- In:
Marketing theory : a student text
,
(pp. 379-385)
.
2010
Persistent link: https://www.econbiz.de/10003950918
Saved in:
5
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
Saved in:
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