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~person:"Ahn, Jiseon"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Emotion"
~subject:"Markenimage"
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Emotion
Markenimage
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
17
Markenführung
17
Brand
10
Brand image
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenartikel
10
Customer integration
9
Kundenintegration
9
Brand loyalty
5
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
4
Customer value
4
Dienstleistungsqualität
4
Gastronomie
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Restaurant industry
4
Service quality
4
Value creation
4
Cognition
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Kognition
3
Markentreue
3
Social Web
3
Social web
3
Vertrauen
3
brand trust
3
integrated resort
3
Corporate reputation
2
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Ahn, Jiseon
Kaufmann, Hans Rüdiger
Han, Heesup
18
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
13
Hyun, Sunghyup Sean
11
Japutra, Arnold
11
Kumar, Vikas
10
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Prentice, Catherine
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Huber, Frank
7
Hwang, Jinsoo
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Qu, Hailin
7
Augusto, Mário Gomes
6
Bilgihan, Anil
6
Chahal, Hardeep
6
Das, Gopal
6
Hur, Won-Moo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Wong, IpKin Anthony
6
Babin, Barry J.
5
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Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of travel and tourism marketing
2
The journal of brand management : an international journal
2
Cogent business & management
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
Journal of vacation marketing
1
The journal of product & brand management
1
The service industries journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
15
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
3
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
4
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
5
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
6
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
7
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
8
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
Saved in:
9
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
10
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
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