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~person:"Braun, Michael"
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Internet marketing
9
Online-Marketing
9
Website
9
Consumer behaviour
6
Konsumentenverhalten
6
Großbritannien
4
United Kingdom
4
Online retailing
3
Online-Handel
3
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2
Agentenbasierte Modellierung
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B2C
1
Beziehungsmarketing
1
Cluster analysis
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Consumer Behavior
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Digitale Medien
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Ecommerce
1
Emarketing
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1
K-means cluster analysis
1
Market segmentation
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Marktsegmentierung
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Netnography
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Relationship marketing
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Return on Investment
1
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Ahuja, Vandana
Braun, Michael
Schwickert, Axel C.
20
Kaiser, Ulrich
16
Law, Rob
14
Singh, Nitish
14
Law, Chun Hung Roberts
11
Urban, Glen L.
10
Lennon, Sharron J.
9
Andreopoulou, Zacharoula
8
Bauer, Hans H.
8
Hauser, John R.
8
Laroche, Michel
8
Liberali, Guilherme
8
Burgess, Stephen
7
Carlson, Jamie
7
Lowry, Paul Benjamin
7
Mazaheri, Ebrahim
7
Perrigot, Rozenn
7
Schwarz, Torsten
7
Usman, Osly
7
Zahedi, Fatemeh Mariam
7
Akram, Umair
6
Bilgihan, Anil
6
Civelek, Mustafa Emre
6
Dominic, P. D. D.
6
Ellonen, Hanna-Kaisa
6
Foroudi, Pantea
6
Grüter, Marcel
6
Head, Milena
6
Jeong, Miyoung
6
Kim, Minjeong
6
Kinne, Jan
6
Koliouska, Christiana
6
Müller-Lankenau, Claas
6
O'Cass, Aron
6
Peters, Anja
6
Rita, Paulo
6
Zhang, Ping
6
Abeysekera, Indra
5
Bambauer, Silke
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International journal of logistics economics and globalisation
1
Journal of internet commerce
1
MIT sloan management review
1
Metamorphosis : a journal of management research
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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1
Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption
Alavi, Shirin
;
Ahuja, Vandana
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012816096
Saved in:
2
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
3
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
4
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
5
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
Saved in:
6
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
7
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
8
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
9
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
10
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
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