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~person:"Ailawadi, Kusum L."
~person:"Bauer, Hans H."
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
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Search: subject:"Sales-promotion"
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Sales promotion
22
Verkaufsförderung
22
Consumer behaviour
12
Konsumentenverhalten
12
Deutschland
7
Sales-promotion
7
Einzelhandel
6
Germany
6
Retail trade
6
Preismanagement
5
Pricing strategy
5
Advertising effects
4
Einfamilienhaus
4
Immobilienhandel
4
Werbewirkung
4
Deutschland <Bundesrepublik>
3
Einzelhandelspreis
3
Gerechtigkeit
3
Handelsmarketing
3
Justice
3
Retail marketing
3
Retail price
3
Automotive services industry
2
Brand
2
Consumer goods marketing
2
Kaufentscheidung
2
Kfz-Gewerbe
2
Konsumgüterindustrie
2
Konsumgütermarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenartikel
2
Market segmentation
2
Marktsegmentierung
2
Price fairness
2
Purchase decision
2
Rabatt
2
Rebate
2
Theorie
2
Theory
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English
20
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4
German
3
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Ailawadi, Kusum L.
Bauer, Hans H.
Hütter, Wolfgang J.
Monroe, Kent B.
Gedenk, Karen
14
Neslin, Scott A.
13
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
Ebeling, Peter
9
Malik, Garima
9
Belch, George E.
8
Belch, Michael A.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Heerde, Harald J. van
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Wittink, Dick R.
6
Xia, Lan
6
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Journal of retailing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Journal of the Academy of Marketing Science
2
Retailing in the 21st century : current and future trends
2
Series: Management know-how / M
2
A reader in marketing communications
1
Economic and business review : EBR
1
European retail research
1
Handelsforschung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of marketing research : JMR
1
Management Know-how
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
1
The journal of product & brand management
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
5
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10
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27
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date (oldest first)
1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
6
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
7
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
8
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
9
Sales
promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
10
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
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