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~person:"Akaka, Melissa Archpru"
~person:"Barrutia, José M."
~person:"Gummerus, Johanna"
~person:"Löbler, Helge"
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
30
Service-Dominant Logic
28
Marketing theory
17
Marketingtheorie
16
Betriebliche Wertschöpfung
15
Value creation
15
Customer integration
10
Kundenintegration
10
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service-dominant logic
7
Beziehungsmarketing
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Value co-creation
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value cocreation
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Akaka, Melissa Archpru
Barrutia, José M.
Gummerus, Johanna
Löbler, Helge
Vargo, Stephen L.
56
Lusch, Robert F.
37
Edvardsson, Bo
24
Barile, Sergio
13
Grönroos, Christian
13
Polese, Francesco
13
Ng, Irene
10
Saviano, Marialuisa
10
Tronvoll, Bård
10
Mele, Cristina
9
Helkkula, Anu
8
Hughes, Tim
8
Koskela-Huotari, Kaisa
8
Strandvik, Tore
8
Böhmann, Tilo
7
Drengner, Jan
7
Jaakkola, Elina
7
Skålén, Per
7
Woratschek, Herbert
7
Brodie, Roderick J.
6
Frow, Pennie
6
Hilton, Toni
6
Ventura, Rafael
6
Wieland, Heiko
6
Gummesson, Evert
5
Horbel, Chris
5
Jacob, Frank
5
Krcmar, Helmut
5
Kuusela, Hannu
5
Maull, Roger
5
Osborne, Stephen P.
5
Osei-Frimpong, Kofi
5
Payne, Adrian
5
Saarijärvi, Hannu
5
Shamim, Amjad
5
Adams, Frank G.
4
Albinsson, Pia A.
4
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Journal of service management
3
Marketing theory
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Die Betriebswirtschaft : DBW
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Service Management
2
Review of marketing research
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Service Science
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AMS review : official publication of the Academy of Marketing Science
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E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
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Handbook of service science ; [Vol. 1]
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Journal of Services Marketing
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Journal of business research : JBR
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Journal of international marketing
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Journal of macromarketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managing service quality : MSQ ; an international journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
29
Other ZBW resources
3
RePEc
2
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1
Expanding the task-dominant value cocreation narrative : the role of consumer expertise and social and mental processes
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1061-1087
Persistent link: https://www.econbiz.de/10013258953
Saved in:
2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
Tourist expertise and pre-travel value co-creation : task-related processes and beyond
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502582
Saved in:
4
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
5
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
6
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
7
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
8
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
9
Electronic service quality and value : do consumer knowledge-related resources matter?
Barrutia, José M.
;
Gilsanz, Ainhize
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009774866
Saved in:
10
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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