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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~person:"Vargo, Stephen L."
~type_genre:"Article in journal"
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
39
Service-Dominant Logic
38
Marketing theory
26
Marketingtheorie
26
Betriebliche Wertschöpfung
18
Value creation
18
Beziehungsmarketing
11
Relationship marketing
11
Customer integration
8
Dienstleistung
8
Dienstleistungsmarketing
8
Kundenintegration
8
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Services marketing
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Institutions
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Institutional economics
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service-dominant logic
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Ecosystems
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40
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Akaka, Melissa Archpru
Gummerus, Johanna
Vargo, Stephen L.
Lusch, Robert F.
26
Edvardsson, Bo
14
Polese, Francesco
8
Tronvoll, Bård
8
Grönroos, Christian
7
Hughes, Tim
7
Löbler, Helge
7
Ng, Irene
7
Frow, Pennie
6
Helkkula, Anu
6
Skålén, Per
6
Barile, Sergio
5
Hilton, Toni
5
Jaakkola, Elina
5
Mele, Cristina
5
Payne, Adrian
5
Ventura, Rafael
5
Wieland, Heiko
5
Woratschek, Herbert
5
Barrutia, José M.
4
Brodie, Roderick J.
4
Dahl, Andrew J.
4
Gummesson, Evert
4
Horbel, Chris
4
Jacob, Frank
4
Kleinaltenkamp, Michael
4
Koskela-Huotari, Kaisa
4
Osborne, Stephen P.
4
Parida, Vinit
4
Peltier, James
4
Ranjan, Kumar Rakesh
4
Read, Stuart
4
Sarno, Debora
4
Saviano, Marialuisa
4
Verma, Rajeev
4
Aitken, Robert
3
Alexander Joseph Ibnu Wibowo
3
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Journal of the Academy of Marketing Science
6
Journal of business research : JBR
4
European journal of marketing : EJM
3
Marketing theory
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business market management : jbm
2
Journal of service management
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
California management review
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Die Betriebswirtschaft : DBW
1
Information systems and e-business management : ISeB
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research in consumer behavior
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The journal of business & industrial marketing
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ECONIS (ZBW)
40
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40
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1
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
2
Advancing service-dominant logic with systems thinking
Jaakkola, Elina
;
Kaartemo, Valtteri
;
Siltaloppi, Jaakko
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014551393
Saved in:
3
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
4
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
5
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.
;
Wieland, Heiko
;
O'Brien, Matthew
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303782
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
8
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
9
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
10
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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