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~person:"Akaka, Melissa Archpru"
~person:"Jacob, Frank"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
17
Service-dominant logic
17
Betriebliche Wertschöpfung
9
Value creation
9
Marketing theory
7
Marketingtheorie
7
service-dominant logic
6
Customer integration
5
Kundenintegration
5
Institutions
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value cocreation
4
Beziehungsmarketing
3
Dienstleistung
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Dienstleistungsmarketing
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Marketingmanagement
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Relationship marketing
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Services
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Services marketing
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Ecosystems
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Innovation management
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Internationales Marketing
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Service industry
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Akaka, Melissa Archpru
Jacob, Frank
Vargo, Stephen L.
52
Lusch, Robert F.
36
Edvardsson, Bo
19
Barile, Sergio
13
Polese, Francesco
12
Grönroos, Christian
10
Saviano, Marialuisa
10
Mele, Cristina
9
Ng, Irene
9
Koskela-Huotari, Kaisa
8
Tronvoll, Bård
8
Böhmann, Tilo
7
Drengner, Jan
7
Hughes, Tim
7
Löbler, Helge
7
Woratschek, Herbert
7
Brodie, Roderick J.
6
Frow, Pennie
6
Helkkula, Anu
6
Skålén, Per
6
Strandvik, Tore
6
Wieland, Heiko
6
Hilton, Toni
5
Horbel, Chris
5
Krcmar, Helmut
5
Osborne, Stephen P.
5
Payne, Adrian
5
Ventura, Rafael
5
Adams, Frank G.
4
Barrutia, José M.
4
Bruns, Katherina
4
Böhm, Markus
4
Colurcio, Maria
4
Corsaro, Daniela
4
Dahl, Andrew J.
4
Dobrzykowski, David D.
4
Gewald, Heiko
4
Gummerus, Johanna
4
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : ZFP ; journal of research and management
2
Service Science
2
AMS review : official publication of the Academy of Marketing Science
1
An SME perspective
1
Business & Information Systems Engineering
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Handbook of service science ; [Vol. 1]
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of service management
1
Journal of strategic marketing
1
Review of marketing research
1
The journal of services marketing
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
18
RePEc
3
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea
;
Saldern, Lewin von
;
Jacob, Frank
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012588304
Saved in:
3
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
4
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
5
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
6
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
Saved in:
7
How individuals assess value-in-use : theoretical discussion and empirical investigation
Hartwig, Kea Larissa
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10011913389
Saved in:
8
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
9
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
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