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~person:"Akram, Umair"
~person:"Bruhn, Manfred"
~person:"Kadocsa, György"
~subject:"Social web"
~type:"article"
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Social web
Beziehungsmarketing
69
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69
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39
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26
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26
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Akram, Umair
Bruhn, Manfred
Kadocsa, György
Füller, Johann
20
Loureiro, Sandra Maria Correia
18
Agnihotri, Raj
17
Law, Chun Hung Roberts
17
Dwivedi, Yogesh Kumar
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Rita, Paulo
16
Harrigan, Paul
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Whinston, Andrew B.
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Qiu, Liangfei
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11
Itani, Omar S.
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Ozuem, Wilson
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Veloutsou, Cleopatra
11
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10
Etter, Michael
10
Möslein, Kathrin
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Rana, Nripendra P.
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Rui, Huaxia
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Tan, Yong
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Faraj, Samer
9
Kane, Gerald C.
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Kumar, Vikas
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International journal of information systems and change management : IJISCM
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Human systems management : HSM
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management research review
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Marketing : ZFP ; journal of research and management
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The journal of consumer marketing
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ECONIS (ZBW)
17
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1
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10
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17
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1
Complaint
management
on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
4
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
5
The user acceptance behavior to mobile digital libraries
Liu, Li
;
Su, Xin
;
Akram, Umair
;
Abrar, Muhammad
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 38-53
Persistent link: https://www.econbiz.de/10012292075
Saved in:
6
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
7
Dienstleistungsmanagement und Social Media : eine Einführung in die theoretischen und prakatischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 3-40)
.
2013
Persistent link: https://www.econbiz.de/10009756249
Saved in:
8
Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Majeed, Abdul
; …
- In:
International journal of enterprise information systems …
15
(
2019
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
Saved in:
9
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
10
The effect of successful borrowing times on behavior of investors : an empirical investigation of the P2P online lending market
Xinmin, Wang
;
Peng, Hui
;
Akram, Umair
;
Mengling, Yan
; …
- In:
Human systems management : HSM
38
(
2019
)
4
,
pp. 385-393
Persistent link: https://www.econbiz.de/10012111226
Saved in:
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