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~person:"Akram, Umair"
~person:"Hollebeek, Linda D."
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Internet marketing
21
Online-Marketing
21
Konsumentenverhalten
17
Social Web
15
Social web
15
Beziehungsmarketing
8
Relationship marketing
8
Online retailing
7
Online-Handel
7
China
6
Brand management
5
Viral marketing
5
Virales Marketing
5
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4
E-commerce
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Electronic Commerce
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Customer integration
3
Innovation adoption
3
Innovationsakzeptanz
3
Kundenintegration
3
Advertising
2
Consumer engagement
2
Customer engagement
2
Emotion
2
Online purchase intention
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Social media
2
TAM
2
Website Quality
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Werbung
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eWOM
2
electronic word-of-mouth
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social media
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Akram, Umair
Hollebeek, Linda D.
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Hauser, John R.
9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Hudders, Liselot
7
Kannan, P. K.
7
Karjaluoto, Heikki
7
Labrecque, Lauren I.
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Reijmersdal, Eva A. van
7
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International journal of information systems and change management : IJISCM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
The journal of services marketing
2
Eastern European economics : EEE
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The handbook of communication engagement
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ECONIS (ZBW)
17
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
4
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
5
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
6
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
7
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
10
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
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