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~person:"Akram, Umair"
~person:"Loureiro, Sandra Maria Correia"
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Social Web
33
Social web
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Consumer behaviour
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Internet marketing
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Akram, Umair
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
28
Füller, Johann
27
Hajli, Nick
22
Law, Chun Hung Roberts
22
Filieri, Raffaele
19
Rita, Paulo
19
Flavián Blanco, Carlos
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Harrigan, Paul
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Pitt, Leyland F.
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Agnihotri, Raj
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Laurell, Christofer
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Qiu, Liangfei
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Tan, Yong
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Whinston, Andrew B.
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Bigné Alcañiz, J. Enrique
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Ozuem, Wilson
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Vrontis, Demetris
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Dennis, Alan
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Dhir, Amandeep
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Haenlein, Michael
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Hinz, Oliver
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Leimeister, Jan Marco
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Möslein, Kathrin
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Rana, Nripendra P.
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Ruyter, Ko de
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Stephen, Andrew T.
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Wirtz, Bernd W.
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Etter, Michael
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Hollebeek, Linda D.
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Krcmar, Helmut
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Luo, Xin
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Sandström, Christian
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Saxton, Gregory D.
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Casaló, Luis V.
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Constantinides, Efthymios
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Kane, Gerald C.
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Lu, Yaobin
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Journal of promotion management : innovations in planning and applied research
7
International journal of information systems and change management : IJISCM
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Journal of retailing and consumer services
3
Human systems management : HSM
2
International journal of consumer studies
2
Journal of promotion management : JPM
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International journal of business performance management
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International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
33
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1
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
2
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
7
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
8
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
9
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
10
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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