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~person:"Akram, Umair"
~subject:"Viral marketing"
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Viral marketing
Social Web
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Social web
13
Consumer behaviour
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China
7
Internet marketing
6
Online-Marketing
6
Virales Marketing
6
Online retailing
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eWOM
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social media
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Innovationsakzeptanz
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e-commerce
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electronic word-of-mouth
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"Double eleven" shopping festival
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Akram, Umair
Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Berger, Jonah
6
Chu, Shu-Chuan
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Liang, Sai
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Fan, Weiguo
5
Flavián Blanco, Carlos
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Hager, Anselm
5
Hong, Yili
5
Hu, Nan
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
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4
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems and change management : IJISCM
2
International journal of quality and service sciences
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
2
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
3
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
4
Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Majeed, Abdul
; …
- In:
International journal of enterprise information systems …
15
(
2019
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
Saved in:
5
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
6
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
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